project showcase

Transform

Strategy drives what type of business you're in and the type of change you may need to get there. Here is an example where I defined a new product to meet an unmet customer need. My approach was to first listen to end users and map out their pain points. I then researched possible market solutions. From there, I sized the opportunity and founded a new startup to define a first of its kind software application. In the end, I created the product strategy, business plan, product definition, and pitch deck for pre-seed investment.